EP1 Spencer Kabelac: Creative Marketing Ideas

Buddy Buck (00:12)
we are recording Buddy Buck with...

Spencer Kabelac (00:13)
Spencer Kabelac this is my mic.

Buddy Buck (00:16)
Spencer Kabelac

it is. Okay, so what do we want to do buddy? Welcome to Riverside. Welcome to the studio, dog.

Spencer Kabelac (00:20)
Alright.

Welcome to the cast. So yeah, I wanna pick your brain on just like the branding. feel like not so much for me, but for Washington Wrestling Network, feel like they could do, basically like anytime you have like a 5K or an event or whatever it is, I feel like you have an easy way to find you, right? And it's like,

I just think like the QR code is a huge one, right? Because it's like we'll be at the Tacoma Dome with thousands of people and somebody can just zoom in on their iPhone. And I just think of the missed opportunity that like, I'm like your follower counts going up, but we could 10x that like and get it to a link tree where you have your YouTube, Instagram, because they're starting to monetize content now too on YouTube, which is huge.

Yeah. So I'm like, I feel like I need to lightly suggest that to them without like overstepping my bounds. You know what I mean? It's like, it's not my, like, I'm just a contributor, but I feel like I could use you as a case study. Be like, look at what this realtor I know does and like his whole, I don't know what you call it, just like outreach marketing. ⁓

Buddy Buck (01:16)
Yeah.

Yeah.

Yeah.

Spencer Kabelac (01:32)
Yeah, so any ideas you have? Yeah. There it is. Ooh.

Buddy Buck (01:33)
Community Connect, Community Connection, that's my next segment. ⁓ Yeah, no, I think

I totally agree, obviously, with you, 100%. And then anything I say, I'm just gonna put this on the record that you can say this directly to whoever, just be like, buddy said it, or just show them this.

⁓ My first thing for you would be like is there somebody that you work with in the wrestling network that like is kind of like your go-to person or like the decision maker or they like not on site For stuff like this. Yeah

Spencer Kabelac (02:03)
⁓ yes, there's, there's,

yeah, a guy, I actually wrestled with him in college a little bit. And so it's basically like him and then like another partner, if you will. I think there's two or three, like they're the two top decision makers and they're usually pretty open-minded about good stuff. So.

Buddy Buck (02:09)
Hmm

Yeah, I mean if you

wrestled with them dude, I feel like you could have any of these conversations with them.

Spencer Kabelac (02:23)
We're also yes,

that's another thing is like when shit hits the fan, like with a live stream, like it always does, as you know, right? Like, we can jump into like military mode really quick, where it's like, no, dude, what the fuck? without anyone being worried about anyone's feelings. And I feel like wrestlers are a good breed for that. so yeah, it's been interesting to like, the grit in

Buddy Buck (02:27)
Ahem.

Yeah. Yeah.

Hehehe. ⁓

Spencer Kabelac (02:48)
Brutal honesty can help a little bit without being overly fluffy. know what I mean? So I think they'd be open to certain things. Yeah, just like there are opportunities for merch and marketing and all that.

Buddy Buck (02:54)
Yeah.

Yeah.

Yeah. Well, I think the key to this

whole thing, whatever we talk about today, Spencer is asking them like right off the top next time you see him, whether it's a call a text or in person and just literally ask for their permission to be honest, say, Hey, do I have your guys permission? I have some really killer ideas from what I've seen in my friend group and my, you know, the club or whatever you want to say. But if you like, look, I have some really killer ideas.

Spencer Kabelac (03:12)
Mm-hmm.

Mm-hmm.

Buddy Buck (03:27)
I know I'm not on staff technically, obviously I'm contributing and I care about this, but you know, and set that up and then just be like, do I have your permission to like be super honest with what I think you guys should do that would benefit the group and just make them say yes. Cause once they say yes, you can just fucking track like you could rip that shit wide open, you know, and not that you would, but I'm just saying that gives you the permission to.

Spencer Kabelac (03:30)
Right.

Yeah. Yeah, no, that's good.

Yeah. Yeah.

And they're, and they're very aware that like, I don't think they have a lot of like, pride, like, ⁓ well, we're doing it this way. It's like, they're aware that they're very scrappy right now. And that nobody is like a social media expert. They're learning as they go. So, ⁓ yeah. So

Buddy Buck (03:57)
Yeah.

Yeah. They're aware that they

don't know what they don't know.

Spencer Kabelac (04:09)
That's it. Don't know what they don't know. Which is like the worst when you're working with someone that, yeah, is just close-minded about it. It's like, no, I've got it. It's like, all right then, figure it out. Yeah.

Buddy Buck (04:10)
Yes, they don't.

Hahaha

Yeah, no, these guys sound great.

So do they have them? What are we talking about? What's in your vision? So let's just start with something like a QR code, just for a starting place. So if I'm in the stands, this is what I imagine you said. I'm in the stands. I got my iPhone 17. I can punch in, click on the QR code. And I'm just sitting there watching a match or in between. And I just.

Spencer Kabelac (04:29)
Mm-hmm.

Buddy Buck (04:42)
pick they pick up a follower, right? Is that like direct to Instagram? It's to a link tree you said or do they have a landing page now already? I imagine they would have some level

Spencer Kabelac (04:47)
I'd have to ask them.

I don't know if they, actually don't know if they have a, ⁓ a link tree, but it's like, I believe that, that they're, they're big on, Instagram, YouTube, not sure about Facebook. ⁓ okay. So they have links on Instagram. So it's just, here, let me share this in the chat. Yeah. ⁓ let me see where.

Buddy Buck (05:09)
Like multiple, multiple links. Yeah.

Well here I'm on the

Washington Wrestling Network. can just, let me just, I'm gonna share my screen. This would be good practice to share my window with you.

Spencer Kabelac (05:16)
yeah, if you just go to their Instagram and you click that, there's three links.

Yes.

there's the chat. I was looking for it.

Buddy Buck (05:25)
Let's

see entire screen. there it is. Bam. Okay. Can you see this now?

Spencer Kabelac (05:31)
Yes, yeah, so that's their website. On Instagram, looks like yeah, so click Instagram.

Buddy Buck (05:33)
Okay, so then I go over to Instagram. Well,

actually I click it but it pops up weird. So let me just go over here and of course I'm not signed in but I will. And their IG is gonna be Washington Wrestling Network. Okay, it's long one I see. Okay, there we go. Back over here, security code.

Spencer Kabelac (05:55)
Yes.

Buddy Buck (06:02)
Cheers. ⁓

⁓ I love having a Mac because you can text on your computer. don't know. Can Android people text on their computers? Is this a thing? Maybe I've just been saying that for like years and it's not true.

Spencer Kabelac (06:07)
That's the best.

It's so funny.

I always think it's like, do they have a version of airdrop? Like I always wonder that, but I just will never know. And I would just always think Apple is superior. ⁓ yeah.

Buddy Buck (06:18)
Yeah. No, we'll have for now. ⁓ I would never know. Okay. So

let's go Washington wrestling.

Spencer Kabelac (06:26)
I forgot, do we have a green dot in our club chat or are all blue?

Buddy Buck (06:29)
Oh no, we're good. Yeah, we're blue. No. yeah, club very bougie, very iPhone elitist, whatever that is. I don't even know if it's elitist, but I just don't want I just don't want a green dot. just don't it's gross. As much as they talk nice together. They don't. They still don't the video still look like trash.

Spencer Kabelac (06:31)
Yeah, if we don't, we wouldn't invite.

Mm-hmm.

No, it's ridiculous. is like the.

Mm-mm.

The videos are trash. then the, sometimes you'll get ⁓ reply emojis popping up on the bubble. Sometimes you'll get typed out. Kyle laughed at Buddy's joke. And I'm like, just... And we've got one guy, ⁓ he lives out on a farm in Reardon. He'll like catch up two hours later and just go and start liking the last 20 messages. It's like, okay, there's etiquette here. Like we don't all need to get blown up that...

Buddy Buck (07:04)
Yeah, I don't... It's okay.

We

know you'll probably like it. I know in the club I'm very like, I do like it, but I'm gonna leave it.

Spencer Kabelac (07:21)
know that you

But do I need 10

notifications of, you know, admiration? Probably not, no. Yeah.

Buddy Buck (07:29)
Yeah, the Spencer needed no, I thumbs that up. Probably not. I don't, I think we're probably okay. Okay,

so let me kick back over to this Instagram screen.

Spencer Kabelac (07:39)
Yeah, so it looks like, at least on desktop, they have three links. So I'm wondering. So there's no way to get them a link tree that you could have a QR code to, right? Because I feel like I'd have to ask them what do they want to drive traffic to if someone's scanning a QR code. And I would think.

Buddy Buck (07:41)
There we go.

Okay, so here, so I would say.

Why not?

That's

me asking you and you going, I need to ask them for sure. What's the end goal?

Spencer Kabelac (08:03)
I think it's a link tree, right? Because then you have all

three. Because it's like, yeah, I feel like if it's a boomer, Instagram might not be the best. YouTube is the best for the older audience. It feels like a lot of the same problems I deal with working with manufacturers is that like,

You know, I look at like Michael Hudson's videos, right? And it's like, realtor focus, like very B2C. So like a whole plan of Instagram reels where it's like, I'm doing these recruiting videos that are going to land on a website. Like a lot of these B2B companies aren't even using Instagram because their audience isn't there. so I think the wrestling audience is split between like,

Buddy Buck (08:40)
Yeah.

Spencer Kabelac (08:44)
Older generation that's going to find it on YouTube. Maybe they're on Instagram. I think, you know, some older parents are looning into it a little bit. ⁓ But I feel like all three, I feel like getting them and you agree that is Linktree the best one?

Buddy Buck (08:59)
I mean, just for quick and dirty, I would say sure. That's the best. First thing is when it comes to, if I was just to back up, let me get this back on my screen here.

share Instagram. no, we'll go. Yeah, we'll go Instagram first. So if I'm back here, when I go to links, like, and this is again, there's, don't have a case study. I could probably go find one honestly about this, but on Instagram or really anything, I always want someone's like, what's there, what's the one thing like, you know, this is what I'm coaching up these local businesses here doing this profiling with their Instagram specifically Spencer. I'm like,

Spencer Kabelac (09:17)
Mm-hmm.

Buddy Buck (09:35)
What is the one thing like with Zeke's pizza? Perfect one. Talking to Ryan and Carly. What is the one action item? You have a ton of them. You get to pick one thing you want your potential customers to do. They're like, we want to have them book a piece, buy a pizza, order online on the app. So it's download the app, order the pizza. So to do that, you have to obviously download the app before you can order the pizza. So their click is download the app because there's all kinds of other things and triggers and whatnot in there.

Spencer Kabelac (09:37)
Yep.

Okay.

Yep.

Okay.

Buddy Buck (10:01)
So I think just having that conversation with them because like, and again, this, don't know if this is just a me thing or if it's, I'll probably end up looking this up and like, you know, fact checking myself, but I just don't like when there's three links at all, like having the link tree or whatever here, or if their website's really, really good and clean, you don't need all this other shit on here because your, your YouTube and Facebook clicks are already going to be there. You know what I mean? So

Spencer Kabelac (10:22)
Right. Drive into the website.

Right, right,

yeah that's a good point.

Buddy Buck (10:29)
If I went over here

and just covered this up. So if the click is like, Hey, we want to push everything to the website. Cause they do have big, nice, colorful, you know, social buttons. Like this is very obvious to me what, where those are, what to do. So I would just, I would just clean up. Yeah. Either just make sure the website looks really, really clean on mobile, ⁓ or have a pop-up that's like, Hey, follow us on Instagram. If that's their internal push or whatever that main push is subscribers on YouTube, et cetera.

Spencer Kabelac (10:37)
Mm-hmm. Yep.

Yeah, yeah. So maybe just the website.

Mm-hmm.

Yeah

Buddy Buck (10:58)
But I wouldn't reinvent the wheel with the link tree when they have a decent, decent guts here on the website. think this website looks pretty good. It looks not great.

Spencer Kabelac (11:06)
Yeah, the only thing is on mobile I'm looking for the first time. It's, well,

it's, it's, you know, the, the icons are not as prominent, right? Like, so you would, you, would take a few swipes to get to the video content, which is the meat of, ⁓ what they're doing unless they were continuously populating their homepage, which they're not, they're, they're really only doing that with their, ⁓

Buddy Buck (11:15)
Got it. Let me see in Washington.

Yeah.

Spencer Kabelac (11:31)
long form stuff like podcasts. ⁓

Buddy Buck (11:34)
Yeah, I think they would be smart to push to the videos

like on a shorter funnel, right?

Spencer Kabelac (11:40)
Yes, yeah, I think so. ⁓ Especially if they're, because I would think if they're sitting at like the Tacoma Dome, and they're, they're looking at a guy with a camera and a big lens or a couple of us. They're wondering like, where is that match going to be? And the answer would be Instagram and YouTube. Not like, okay, this podcast is cool. But like, what where is this content ending up? Right? Because I think they're following for

Buddy Buck (11:42)
me, let me just.

Right.

Spencer Kabelac (12:06)
at least the people that are there for highlights and stuff like that. And then the podcast and stuff is sort of a bonus. It's like how you keep them interested in the time between competitions. yeah, it's like they've had this crazy opportunity like, and they're already doing well. It's like they're up from zero to 7,500 followers in a couple of years. So.

Buddy Buck (12:29)
And who's

tracking that? You?

Spencer Kabelac (12:30)
They are no there and they told me their metrics. They just hit over a million views total on their their reels, which is hilarious because I'm like, cool, thanks to that one girl's scramble because it was like seven. It's like 750 K right now. And it's crazy to think like that that will hit like a clip of wrestling in Washington will hit a million views. And like even the big national wrestling brands like

Buddy Buck (12:38)
Nice.

⁓ hey man.

Spencer Kabelac (12:57)
their videos usually hit 20 to 40k. So it's like the fact that we have a viral. It's, virality is so weird. Like you just don't know. It doesn't make sense sometimes. Like that's a super long clip. ⁓ I think it's just funky enough to where, yeah, it's like what the, what the secret sauce is. And

Buddy Buck (13:00)
Mm.

Yeah.

Spencer Kabelac (13:17)
And then also we kind of learned like a lot of this is just trial and error. Like I showed up to the first event, cut together, spent a couple hours cutting together a highlight video, which was cool. But then it's like, that's one piece of content and the view rate was not that great versus if I just posted those 10 clips individually or like five of the best, the metrics are going to be better on each of those. And then your total.

Buddy Buck (13:41)
Yeah.

Spencer Kabelac (13:41)
Viewership is up more shareable bite-size Yeah, so it's like we're just kind of learning as we go it's like my guinea pig of social media content using the The wrestling community is my lab rats, you know ⁓ So yeah

Buddy Buck (13:48)
That makes sense.

Exactly,

Okay, I'm going to show you a couple of things with QR codes specifically, just so you can have these. Okay, is this this?

Okay, I'll just do it this way. Okay, let me share.

Spencer Kabelac (14:10)
We're going to have the high quality recording of this because it's Riverside.

Buddy Buck (14:14)
Very,

very nice. So business card. This is my new one that I did for and again, this isn't I'm not talking about real estate. I'm talking about ⁓ well, so just for the sake of this recording, I'll just say this once. so like buddy buck real estate, I just want to do something a little bit different to lead Jen and not just be like, I'm a real estate agent. And so am I. And I do great things. And I want to help you find your forever home. I think those are all really fucking stupid things to say, because

Spencer Kabelac (14:34)
Mm-hmm.

Buddy Buck (14:41)
everybody says, it's like third, of course they're, you know, probably true, but like, you know, I just want to be different. So I created Duval TV to create this community, ⁓ channel essentially like where it's again, I'm at the center of it, but I'm not like it totally in your face, even though I'm the only one on camera most of times, but it's, I've even asked people Spencer like, Hey, do you know that like Duval TV is like, run that and like a medium stranger. And they're like, no, I had no idea. I'm like,

Spencer Kabelac (15:06)
Mm-hmm.

Buddy Buck (15:10)
Really? That's so interesting to me because I would never guess that. But it's again.

Spencer Kabelac (15:15)
So wait,

don't know Buddy Buck the Realtor runs Duval TV? Interesting. Huh.

Buddy Buck (15:20)
Correct. Yeah. And

I mean, I'm trying to do that on some level, but,

Spencer Kabelac (15:25)
Yeah, because now that I think

of it, like the DTV branding is without your face. It's like, I always associate them because I know, but I've never thought about the difference in brands.

Buddy Buck (15:30)
And it's always we, yep. You know, yeah,

yeah. And anytime ⁓ we, I do that in quotes because I'm the only one posting for now. At some point, cool, I'd have somebody running the channel and they would know what to do, like Remy or whatever. But like whenever I talk as DTV in chat, GBT or Gemini or whatever, for even captions, it's always we, us, or like I'm doing it from like a group of us.

Spencer Kabelac (15:54)
Hmm.

Buddy Buck (15:56)
So when somebody DMs, they'll be like, oh, you should talk to Buddy Buck about that. Well, dude, I wrote it. You know what I But they don't, I'm talking to them like they don't know how this all works, right? Which again, it's not a, like a trick or a trap. It's just, I wanted it to be generic. I just wanted it to truly be about the community. And then at the end of the day, I get to meet some of these people and do stuff, videos with them. Cool. That's organically going to happen. So.

Spencer Kabelac (16:02)
Yeah.

Interesting. Okay.

Yeah.

Buddy Buck (16:22)
I said a lot to say, let me show you this business card, I think you can see. I use Moo. Yeah, just because if I'm going to do anything, I'm going to spend a little bit more money and it's going to be a lot better. I'm just not going to do anything cheap just to do it.

Spencer Kabelac (16:27)
Yep, I've used them before.

I mean, it's like for,

yeah, for such a, yeah, it's like basic, basic business cards for pennies or a little bit more for premium. And then just the tactile feel of those is fantastic.

Buddy Buck (16:45)
Yeah.

And I'll show on the screen share the one I'm talking about, but just like for this, this is my buddy buck one. Then on the back, so I did a back for like recruiting agents, cause you know, that's my recruiting side and then that's my client side. So kind of, always trying to get the most out of every last little, you know, PX that I can. And then this one is the one I have on the screen share, which I'll show you. So if we go to move, viewer to receipt, this one.

Spencer Kabelac (16:55)
Mm-hmm. Yep.

Okay.

Right.

that one's cool.

Buddy Buck (17:16)
I just I got to the point where literally you're at right now Spencer with your wrestling group. I was like, I've been asked so many times like, hey, ⁓ this that the other and if I'm not wearing my sweatshirt with the QR code on the back, which I'll put on camera in a minute. Like I'm like, I'm always like, ⁓ go to this. ⁓ And I'm like, wait, what am I what's going on? Why am I not prepared for this question? This is like the question I want like, how do I follow you?

Spencer Kabelac (17:40)
Right, right.

Buddy Buck (17:43)
So I made these cards. So this one, so I did two sided, one for like static website. So in this case, it'd be like Washington wrestling, you know, a network. And then on the flip over, I just did the QR code that goes directly to subscribe to YouTube Duval TV. So that click is like a really weird, um, you know, like funky link. I don't know if you've ever seen this. This is a side. Um, let me see if I find this.

Spencer Kabelac (17:49)
Okay.

Gotcha.

Let me try it from mobile.

Buddy Buck (18:10)
easily. But there's like this, do you know that there's a YouTube hack to have people subscribe even easier, not using your normal YouTube link? There's like this weird hack. Yeah, I'll show it to you.

Spencer Kabelac (18:10)
yeah, there it is.

No, let me hold on. I'm gonna

unsubscribe. I just unsubscribe to your channel so I can see what this does.

Buddy Buck (18:27)
okay.

what am I about to send you? Okay,

Spencer Kabelac (18:29)
Well, okay, now I subscribe. But yeah, this I still had to click in, but. ⁓

And I like the DTV in the middle. They have a WWN bug that would be perfect for that.

Buddy Buck (18:41)
perfect. Yeah, They're like sub mark. ⁓ let's see. So here it is.

Spencer Kabelac (18:46)
Also, who designed

the Living in Duval logo?

Buddy Buck (18:49)
⁓ the whiz kid fishy Remy. So that I originally hired him to do the website. I don't know if you knew that I originally, yeah, I just like budgeted for it, saved, gave it to Remy and then like, and it wasn't a skill set. He's like, I could probably do it. And in my mind, I'm like, it's going to be better than anything I could do. And he was like working through it, working through it already had the logo, like super dialed. And I'm like, that's a smash.

Spencer Kabelac (18:53)
And he can do graphic design and whatever.

really? Wow.

Buddy Buck (19:17)
And then kind of like a third of the way through, I'm like, Hey man, what do you feel about Brett jumping in and just kind of high fiving and taking over? And he's like a hundred percent. This is that's perfect. And so then Brett took it from, you know, what Remy had started to living in Duval. So, and this is Brett and I worked on this for fricking six months, dude. This was like a whole crazy plan thought out thing.

Spencer Kabelac (19:34)
That's awesome.

And then what's the goal? Like what's the end goal? Like

one to five years from now for living in Duval to like generate revenue or just be a community resource like or

Buddy Buck (19:49)
Yeah,

I would say, yeah, um, w w called wait and see, but, I think what could ultimately happen is like my main goal, number one, right now for the next five years is to get every single person in Duval, Washington that actually lives here to know that this site exists and to have it be their first thought for anything. like, if you're going to go to the Duval community and events page on Facebook, which can be a total dumpster fire, as you know, with all the negativity and all the bullshit that goes on there.

Spencer Kabelac (20:06)
Mm-hmm.

Yep.

Mm-hmm. Yep.

Buddy Buck (20:16)
But it's like, we're who knows a good painter and then there's like 20 people reply, right? Well, my thing is like, I don't want you to go, I'm going to go ask for a painter. I'm just going to go in here and in the search box and I'm going to type the word paint. And then like, there's going to be all five painters or 10 or because the same people get referred every frigging time. It's the same people over and over. So then, you know, it's just a matter of me letting those painters know, cause I can just go in and hit them all up and be like, look,

Spencer Kabelac (20:22)
Yeah, okay.

Mm-hmm.

Right.

Buddy Buck (20:44)
You can go to our site, go down to the bottom, click on submit your listing and Mr. And Mrs. Painter can fill this out. And now they will be searchable on livinginduval.com. Right? So like, that's my thing is I want this site to be the first and only place people think about whether you're a mom, a kid, a business owner, whatever. So you like, you want food? Cool. Click the food button. You know, that makes sense.

Spencer Kabelac (20:55)
Mm-hmm. Yeah.

Interesting. Okay, that's awesome.

Yeah,

okay.

Buddy Buck (21:09)
And the

way Brett did this with the, the sub mark logos and stuff, like on the Google map, it's like stupid. Like, cause if I make them a logo, which I did make all these, I logo sub marks for them on Canva. Then like Darcy's Dinky Donuts looks like not just a number or it's actually their logo. It's pretty sick. I did that for all the schools, I think too. But anyway, last little thing on this, but you see where you click on open. So you can do like, ⁓

Spencer Kabelac (21:15)
⁓ yeah.

Uh-huh.

wait,

I'm seeing, I'm still just seeing the Moo page. Yeah, yeah.

Buddy Buck (21:39)
are you not on this? ⁓ shoot. Sorry,

I forget Riverside. I got to remember that it doesn't share something else. Here we go. yeah. That's so funny. I was like, yeah, so when you go in here and you type the word paint, and there's no painters that have listed yet, right? So we get all those people that just submit more data and get more, you know, have this where the party is going to be at?

Spencer Kabelac (21:45)
to like switch, yeah.

I see, yeah, yeah,

Mm-hmm.

Buddy Buck (22:04)
But if I take that out and then if I go.

Spencer Kabelac (22:06)
It's so crazy

in the home services industry how little marketing they do and how easy it would be to just make an Instagram, to just put yourself on lists like this.

Buddy Buck (22:12)
It's so easy.

my gosh.

So if you click on beer, this is, this is honestly why I made this. Cause even I would be like, I'd be like, I want a beer. And then we're like, where should we go eat in town? So if I click on beer, I know the rest of the, the 10 results all are going to have beer options. Now the trick is I had Brett program or site to like dial into Google or whatever, like the time zones.

Spencer Kabelac (22:29)
Yes.

Right.

Mm-hmm.

Buddy Buck (22:42)
So

it can basically, for the hours that I programmed for each business, and I talked to every one of the owners or pulled it off Google or both, it'll tell you in the top left if they're open or closed in real time.

Spencer Kabelac (22:53)
Whoa, that's awesome.

Buddy Buck (22:55)
So you're like, I want a beer, cool. I can go here right now. ⁓ Stop is closed, closed open. So it's basically just pulling that data right off of their hours. So when you're scrolling through on your phone, you can be like, we can go here, here, and here, and I can get a glass of wine or a beer. And it's like, because with small towns, you don't know, is Tuesday the one they're open or Wednesday?

Spencer Kabelac (23:09)
Yeah. That's I mean, this is this

is like that's like two or three times as many places as I thought you could get a beer in Deval because it was like for me it was like Valley House and then and then when I found out Valley House is not kid friendly. ⁓ I was like, shit, now it's the Tavern. But yeah.

Buddy Buck (23:22)
Dude.

Yeah.

Right. Well, and that's why

I even did, think on one of these, we even did, yeah, kid friendly. So you could do a double, you know.

Spencer Kabelac (23:40)
Yep, there you go.

There you go.

Buddy Buck (23:45)
check on that. But yeah, so anyway, I said a lot to say let's get back to this. Let's do share. ⁓ I see I can click that stuff. Now are you back on the mood card? Sweet. So at the top of Riverside, it says switch to this tab. So when I switch tabs, there's a button for Riverside I didn't notice. And that's cool. You don't have to go down to the bottom.

Spencer Kabelac (23:55)
Yes.

Buddy Buck (24:05)
So at the end of the day this one goes to YouTube the other one goes to just the generic site So I have these on my person probably 80 % of anywhere I go. I always have these in my pocket ⁓ Just because conversations right and it's like boom. I just hand him a card and the crazy part I've never made a card without my name or number on it like that you would think that would be super dumb and maybe it is I don't know but

Spencer Kabelac (24:05)
Interesting. Okay.

Hmm

Buddy Buck (24:30)
I just want to get people to this party because when they get to this party, I can extract them from the party, you know.

Spencer Kabelac (24:35)
Yes, I see.

Okay. Yeah. Interesting.

Buddy Buck (24:38)
for whatever

calls to action or whatever we're do. But I was going back to that link here.

Edit link, copy link, let me see if this is it.

Spencer Kabelac (24:48)
Does Fishy do all this in like his like the living Duval graphic Photoshop Illustrator? Do you know?

Buddy Buck (24:54)
No idea dude. It's way above my pay grid. Let me see. Dude, right? ⁓

Spencer Kabelac (24:55)
have to, man, need to, I need to sync with him and give it like, give me an hour masterclass on graphic design. I would pay him

for that. I mean, he is, yeah.

Buddy Buck (25:08)
Well, I know that just that one little thumbnail class he did with Connor was pretty dope.

Spencer Kabelac (25:12)
yeah, Connor's thumbnails now are out of this world. And it's like, if he can teach Connor to do that, right? A person who's not a creative designer and Connor can do it. That's incredible, right?

Buddy Buck (25:15)
⁓ here it is.

Yeah. ⁓

Yeah,

here I found the place. had it saved in my notes because it's so funky. Let me see where

presentation. do not want to do that. Window. Here we go. okay. This, well, let me kill this side of this. Oh, that's fine.

Boom.

Okay, now I think you have up my notes. Okay, so see this where it's like, so it's just the regular YouTube channel, blah, blah, blah. And then at the end, and I'll find you the YouTube link that explains it. It's just this really shitty video with this old guy that explains this. it's the video is awful, but it fucking worked. And I'm like, holy shit. So it's this whole thing you add like question mark.

Spencer Kabelac (25:45)
Yep.

Buddy Buck (26:07)
You delete something off the back and then you add question mark sub underscore confirmation equals one. This is what I'll paste you.

Spencer Kabelac (26:12)
Okay.

Okay, I gotta see this.

Buddy Buck (26:16)
But when I paste it, comes through like normal branded. So that's my personal one, which you might not be subscribed to. So you might see what it does.

Spencer Kabelac (26:20)
Okay.

Let's see, I am subscribed to that. Let me unsubscribe and click it again.

Buddy Buck (26:33)
Yeah.

She's on here now. The pop up. Yeah, it's like this subtle. It's a hack, dude. Otherwise they have to go to YouTube and they might just watch it or whatever. And then they're just they could dip out. But this kind of forces the click. No, it's. So anyone that has a YouTube should always have this click. ⁓ So I have that long ass link on the screen and I shortcut it.

Spencer Kabelac (26:34)
⁓ yeah. Confirm channel subscription. Are you sure you want to? Yeah. So that was like a hack that you found.

Right.

That is so interesting.

Buddy Buck (27:01)
to ⁓ let me see this is like yeah this is like some master class shit but ⁓ just want to give you a couple like deeper ideas so you could have these conversations with them.

Stop share screen. Okay. Window. Okay. Then we're going to nerd out and go over to general settings. So this is how it looks on the Mac mini or just, you know, Mac, whatever laptop. so if you go to keyboard and then text replacements, so let's say I've copied that super long confirmation equals one, blah, blah, blah. And I just want to like fire that off to people. If I'm texting them, like, I don't want to find that copy that like,

Spencer Kabelac (27:22)
Mm-hmm.

Yep.

Mm-hmm.

Buddy Buck (27:41)
God forbid no one's ever going to type that. ⁓ So if you go to text replacements, these are literally like I created my own shorthand for my iPhone, my iPad and my computer. So I have probably over 70 links, emojis, all these things are the things I type all the time or at least in that moment. And so I I shortcut it at all with the letters on the left.

Spencer Kabelac (28:04)
Wow. That is amazing.

Buddy Buck (28:04)
So ⁓ for that

link, so like when I do a new episode, Spencer, because I'm talking to people like new episode out. So I just do EP 28, EP 28, and I hit send and it sends the YouTube link with thumbnails and it looks beautiful.

Spencer Kabelac (28:09)
You just

minutes.

⁓ wow that is yeah like think of the amount of that becomes instead of a 10 15 second text that becomes two

Buddy Buck (28:19)
You can shortcut your whole fucking life.

And time, you know, I have chills all over my arms and legs right now when you just said that, eight seconds times a thousand, you know.

Spencer Kabelac (28:32)
Well, it's yes, that's

what it is. It becomes a one click task. That's amazing.

Buddy Buck (28:41)
So if I go down, I

think this one was saved under. So right here. I use my trick with the shortcuts is like, don't actually have it start to spell a real word or as it gets annoying. Cause if you type like the all the time, then it's like, don't put th something because it'll like try to force it up there and pop the link in. So I always cut the vowels off. You'll see like, I do a lot of like FF, S S T T. Um, and it's just, what would I remember? So this one, if I type S B DTV,

Spencer Kabelac (28:55)
Yes.

Yeah, yeah.

Buddy Buck (29:10)
not even went so far as I took that confirmation link. I put it on a freaking link twin so I could track the clicks. So like I have this thing like triple click dude, from the shortcut to the link twin to the confirmation to the sub there's four things in the chain. But if I go back to your text and type SBDTV and actually since we're recording this, I'm just gonna share this with you too. And it's practice for me to use Riverside.

Spencer Kabelac (29:10)
It's.

Mm-hmm.

Wow, that's amazing.

And

then how did you go to that? I can't talk. Where did you find that in your settings? General.

Buddy Buck (29:43)
general. Yeah, general.

And then at the bottom left, it should say keyboard under AirPod, AirPod Pro trackpad.

Spencer Kabelac (29:48)
keyboard.

yeah, keyboard and then that's how you keyboard shortcuts. Nice. Interesting.

Buddy Buck (29:55)
texture replacements.

But like for emojis, because I don't go to the emoji keyboard anymore. Like if I want to type the sun, which I happen to type the sun a lot, because I'll be like, hey Spencer, and I'll do like the sun emoji instead of like a waving hand. So the sun is SNN. So instead of SUN, it's just SNN. So I type SNN and the sun pops up. So people are like, how in the shit are you typing all this so fast? I'm like, it's my own sure hand.

Spencer Kabelac (30:10)
Yeah, yeah.

SNN

Interesting.

Yeah, that's fascinating. Okay, wait, I went to keyboard and then all I'm seeing is like, computer.

Buddy Buck (30:28)
Are you on your phone or computer?

Text replacements.

Spencer Kabelac (30:32)
Keyboard, text replacements. I was looking at keyboard shortcuts. okay. OMW on my way. That's funny. ⁓

Buddy Buck (30:33)
middle right. And you might have one defaulted in there from like when you bought it. Oh, I'm on my way. Yeah. But no, you could do

full on. The only thing they haven't done is if like I want to write like a script, like a pair of two sentence thing, that's a little funky. wasn't really designed for that. I think they should change that. Um, but they probably just don't have enough demand for it. But like, so I have a couple longer sentences that I'll just

Spencer Kabelac (30:54)
Okay.

Buddy Buck (30:59)
I pasted the whole paragraph in there because it's like, Hey, congratulations on going pending and do vol. saw your listing. Congratulations. ⁓ I'd love to know what you're under contract for. So any pending and do vol I copy, do, I'd be like, do you pen? And then it texts the agent this long ass thing about what are they under contract for? So then let's say we're selling your house. I could be like, Hey, Spencer, I just talked to Jenny. They're under contract at nine 20 or whatever.

Spencer Kabelac (31:10)
Mm-hmm.

Okay.

Okay.

Buddy Buck (31:26)
So, but I don't want to type all that shit out or go find it and copy it. So I just shortcutted this whole script and then all I have to do is space it out, kind of clean it up.

Spencer Kabelac (31:33)
And it syncs with my phone. That's amazing. I just did WBSTE for website, just as a test and it works. Yeah. That's amazing.

Buddy Buck (31:40)
And does it go to your site? Send it to me.

yeah, now I'm going to share, it worked. this. Screen, window. you just be, this is the downtime on the couch at night when you're just like, or you just need a break. You're just like dicking around, but it's actually like fun kind of dicking around, but it's actually helpful.

Spencer Kabelac (31:47)
Wow, there's so many things I could do this for. I would.

Yes.

Yes, that's actually of

just like, what are things that I say all the time, to a friend?

Buddy Buck (32:04)
you'll know, you'll

know right when you do something today, you'll be like, my God, I say that all the time. Stop, fix it back.

Spencer Kabelac (32:11)
I need to make like just, ⁓

one, I'm running late to our tea time. That's gonna be, that's just.

Buddy Buck (32:15)
So

that one I would do LTT, late tea time, late tea time.

Spencer Kabelac (32:19)
LTT.

Do you watch the office? By the way, I forget. Are you an office fan? ⁓ There was Daryl, ⁓ there was an episode last night and he's like, he's like, I just I text my girls BTB bring that booty.

Buddy Buck (32:24)
⁓ yeah, 100%.

you

Exactly,

dude. this is exactly it. Totally it, dude. Bring that booty. So yeah, you can see how yours came in when you type that. So watch when I type mine. So I'm going to send you that subscription link. So SBDTV. And then it wants to jump in there. You don't even have to click on that. You can just hit Enter straight away, and it'll automatically.

Spencer Kabelac (32:40)
So I'm gonna make that one, yeah.

Mm-hmm. Yep.

Mm-hmm.

Buddy Buck (33:03)
So you can even save that last click from even once you see it kind of popping up, you can just hit enter. ⁓ Let's see. So LDD, living in Duval. So that's my website. I send that to zillion people. So I just go LDD send.

Spencer Kabelac (33:10)
That's amazing. LDD, okay.

Mmm.

Buddy Buck (33:18)
And then if I want to undo.

Spencer Kabelac (33:18)
Interesting.

Day.

Buddy Buck (33:20)
So yeah, have fun with that. Well, that's like whenever you see, and now when I tell you this one, because I've taught this to Ryan a long time ago, like a little deeper combo like this. But whenever you see him, because I know he's done it to you a thousand times, is when he does the rock hands and the fist bump.

Spencer Kabelac (33:22)
That is...

huh.

Yes. that's a shortcut.

Buddy Buck (33:37)
He sure cutted that, cause I do mine, mine is EEE. And my, this is my like little sign off kind of thing, my peace sign. That's just EEE. So I can go EEE really fast, send, and then that's how I type that so fast.

Spencer Kabelac (33:43)
yeah, yeah, yeah.

There's this dog, a dog boarding place in Deval. It's called Cardiff's cottage. It's past the high school on the gravel road. It's just like this, it's like a, I don't know, mile in there. And it's this lady who has just a ton of land and her husband and they're, like so old school, like farm type people. They always take great care of Wrigley when we go out of town, but her emojis are always, it's like, all right, I'll see you at 9 a.m. And then it's dog and then a purple heart.

And I'm like, I wonder if she's savvy enough to have one of those shortcuts. Cause it is after every text. I think she already knows. And if she's not, I could save her thousands of hours of like, cause I just envisioned her manually going to her recents.

Buddy Buck (34:22)
You should teach her that. That'd be awesome.

She doesn't know dude. My mom does the same shit. Yep.

100 % she's doing that. My mom does the same thing like the hugs and then like something else. But yeah, she does it.

Spencer Kabelac (34:41)
I can't imagine

you teaching what you're teaching me to boomers that are less tech savvy. Like it must be like probably a challenge. Yep.

Buddy Buck (34:48)
It's, ⁓ haven't totally gone there. Some stuff I've taught my mom, but she's

not totally normal in that sense. but yeah, so that's so back to the, so really when it comes to the wrestling thing, what I would do, and then like, obviously this one is that square.

Spencer Kabelac (34:55)
Yeah, interesting. ⁓ Well, that's mind boggling.

Yes,

like that's what I'm looking at right there. Let me screenshot this just to show. that is. And let me see what happens when I QR that. Me QR. Yep, same thing. Cool.

Buddy Buck (35:23)
And how do you

QR it off the photo?

Spencer Kabelac (35:25)
How do I, my camera?

Buddy Buck (35:27)
Yeah. Oh, wait, you oh, you took a screenshot on your computer.

Spencer Kabelac (35:31)
No, no, no, sorry,

sorry. I pulled my camera out. I took a screenshot on my Mac and then just use my phone to, but I've never extracted a QR code from a screenshot or like a, is there a way to do that? How do you do that?

Buddy Buck (35:42)
But you know you can, that's where I was going.

Force press.

Spencer Kabelac (35:45)
Really?

Buddy Buck (35:46)
that go to the screenshot on your recents on your iPhone. That changed like, I wanted my gut says it was like in the last six months even. Cause I'm always like intuitive. I'll just like try, just click on shit. And I pushed down on a picture once and it popped up the website. I'm like, oh shit. Okay. Didn't know we could do that.

Spencer Kabelac (35:48)
Let me, well it's on my, yeah.

Okay.

see if that one might be too dark. It's not working. Let me force press do ball tv. yeah it's not working with this one but if I tried like a

Something else. Yeah, send me anything with a QR code.

Buddy Buck (36:20)
So enjoy.

Just try it on this one.

Spencer Kabelac (36:26)
I'll screenshot that. Okay, so screenshot, save.

Force press. Whoa. Amazing. That's just like, God, yeah, because when I would see, yeah, people would post pictures with QR codes. In my head, I'm like, can't do that because like no one can like, if they're viewing this on their iPhone, they're gonna need like a second iPhone to scan it and use it. like, that's amazing.

Buddy Buck (36:33)
Bingo.

Yeah. And Spencer,

to be fair, those people didn't do this shit on fucking purpose. They did it the wrong way. That was an accident that it even works like that. They did not know that when they did that. So you can still laugh at that.

Spencer Kabelac (37:00)
Yes.

Right, right. That's amazing.

Okay, that's huge. And then what do you use to generate your QR codes? Because you have to pay for them, right?

Buddy Buck (37:16)
Yeah, so

there's a million different places to do it. I'm gonna show you just the one I'm doing for the stickers that we talked about on the club the other day.

Spencer Kabelac (37:27)
Mm-hmm.

Buddy Buck (37:27)
So this one is your proof is ready, your order shipped, AA Designs. We'll just go back to like, I don't know, this one. Okay, so yeah, AA Designs. So all you do is upload the logo, which everybody's pretty much got one, especially the wrestling network, they already have a good. And then, these were, so 121 bucks for, how many was this? 200.

Spencer Kabelac (37:39)
Okay.

Mm-mm. Yep.

Okay. Not bad.

Buddy Buck (37:51)
So AA designs,

you just go in here, upload the image, super simple. And then they ask you if they're like, Hey, do you have your own QR code or not? and I'm like, Nope. And then they say, what's the link? So you just put the link in there. They, they do it. So those stickers work for, you know, you can't like track or do all this other shit with them. But what I've found is very few people. I don't know. I'm just assuming people actually track. Like I've done all the tracking codes and all that stuff. And even with LinkedIn.

Spencer Kabelac (38:04)
Okay.

Mm-hmm.

Buddy Buck (38:17)
or not LinkedIn, link twin. ⁓ and I never go look. I mean, I'm not running that heavy of a media campaign where I'm like, Ooh, that $120 was so smart because we had 19 clicks and you know, like, I dunno, unless I'm spending like thousands, then I'm going to probably want to track that a little bit better. But if I'm just buying stickers, I'm not too caught up on the QR code.

Spencer Kabelac (38:17)
Mm-hmm.

Right.

Interesting. Yeah.

Okay. But

yeah, just having the access of it. So, and you like AA designs over sticker mule because of like, they'll do a little design for you. QR code stickers. Gotcha.

Buddy Buck (38:50)
Only for the QR code stickers. Only for the QR code stickers. That's it. No other

sticker mule I use a hundred percent for everything else.

Spencer Kabelac (38:59)
And then what was your hat again?

That's more for me.

Buddy Buck (39:01)
Which this one?

Spencer Kabelac (39:03)
Yeah, where did you have it designed?

wanna get some Spencer Cabalak Productions hats. I feel like that's an easy one.

Buddy Buck (39:08)
dude. Yeah. ⁓

You know, Sarah Perry. The council person. You've seen her. She's blonde. She's been she's old Duval. Anyway, I set up a coffee with her because I've talked to her here and there and you know, she's good friends with Morgan and stuff. I set up a coffee with her and it's so interesting and I just wanted to see the process to.

Spencer Kabelac (39:15)
Yes, the name sounds familiar. City Council? Yep.

Yeah.

Buddy Buck (39:33)
because it's like there was like 12 emails and like her assistants are looped in. I'm like, I just want to go to coffee. you know, but then she ended up calling me yesterday because they wanted to move it and another hour. And I'm like, look, I don't have an agenda at all. Like I don't give, we can meet next month. I don't care. Like.

Spencer Kabelac (39:38)
dear.

It's, it's so funny. I realized that when I was like,

when you're, when you're like, can you like, when is a good time to meet? I'm like, I'm like a very scheduled person. And you're like, I could pick up the phone in three minutes and call you and you'd pick up and talk for, you know what I mean? Cause like, I had like, it's so crazy. My, my ADD brain, I have to like compartmentalize and schedule, which is why like winter break is so brutal for me. Cause I'm just, I turn into a like total

Buddy Buck (40:12)
Yeah.

Spencer Kabelac (40:12)
just POS when I don't have structure. yeah.

Buddy Buck (40:16)
No,

totally. ⁓ Here is, I'll send you, I'll text this city locs, baby. You gotta get looked out. So this is where I bought, I buy all my buddy buck hats. So like these license plate style, ⁓ they're freaking awesome dude. Like this company does such a good job and they just do fun, you know, key chains and all those, but I just really went to him for.

Spencer Kabelac (40:19)
City locks I have never heard of this city looks look look

Okay. Gotcha.

Interesting.

How many do you have?

Because you don't hand those out like the buddy buck.

Buddy Buck (40:43)
Not these.

I hand out the Duval TV ones. No, I'll show you where I do that. Here's the Washington plate hat. Thirty two bucks. Let's see. I did a snap back. I did one that says the dooder. So it's again, cool gift ideas for the right people to. Then I soft branded about, yeah, Valley Vibes, because that's my segment for him on the show. But that's in real small below. Let's see.

Spencer Kabelac (40:46)
Gotcha. And you do those here too?

Yeah.

Yeah, for, ⁓ what Morgan, Hamley?

nice

Buddy Buck (41:11)
see the dooder at city locs yeah I there wasn't a proof of that one

I haven't even fricking like worn this one yet.

Spencer Kabelac (41:29)
⁓ sweet. That's cool. Love that.

Buddy Buck (41:31)
Just a little, it's just very simple. And I think I only wore it for like a photo shoot when I wore a suit and tie and then I wore this hat. That's the only time I've ever even put it on my head.

Spencer Kabelac (41:34)
Yeah

Okay, little

Seahawks retro vibe with the green under the bill.

Buddy Buck (41:46)
Little Seahawks retro.

But then if I go share tab over here, Duval TV hats. Here's the, I don't know, can you see the invoice? Yeah, you can. Okay, so that was for 12 hats, 238 bucks. That's for.

Spencer Kabelac (41:59)
Yep.

Not bad.

Buddy Buck (42:05)
off but you know what they look like. Yeah not bad so that's what that's from Ryzan. ⁓ she does my hoodies too dude.

Spencer Kabelac (42:11)
Okay.

Wait, that's 20 bucks a hat? That's really cheap. Wow.

Buddy Buck (42:15)
Yeah.

And Ryzan, so 373. So these hoodies. So basically, again, I just start with like the hoodie I like with like, just, it's just different. It's not like, you know, there's just enough different shit on it where it's like, oh, that's not just like a black hoodie. Um, so 63 bucks and then what, two bucks for the name or a dollar, whatever, two bucks for the name, but like, okay. So it's 65 bucks.

Spencer Kabelac (42:25)
Mm-hmm.

Right, right.

Buddy Buck (42:41)
But who cares? I wear the shit like almost every other day when I walk my dogs. And then again, just to have that for this really for dog walking or being on the mat shooting cameras and videos and you know what mean? Like your back is there. They could just crush this all day.

Spencer Kabelac (42:41)
Right.

Yeah. Yeah. Like that's, that's it right there. That's literally

like the one thing that I thought of was, ⁓ yeah, like I said, the people that asked me, like I get five people per event that are like, Hey, where can I find this content? And I guarantee there's 10 times as many people that aren't courageous enough to ask. So you're like, there's people, there's, there's at least 50 people in this arena that want to know what like,

Buddy Buck (43:14)
Ahem.

Spencer Kabelac (43:19)
It's, I'm, us being out there on the mats with cameras is a walking billboard, right? Like if we're using it right. And then, so it's like we're, yeah. So it's a huge opportunity. So I think that, and what was that website again for the sweatshirts? Unless you already texted it to me, Ryzan.

Buddy Buck (43:32)
⁓ Ryzan.

R-I-S-A-N athletics. They actually had, ⁓ so Eve introduced me to her. She was the, she's a dude, she's in Kirkland, man. It's freaking rad. ⁓ So yeah, here's Ryzan. This is her right here. This is Kristen. So she's the owner. ⁓ She's like, it's like that nice thing where you can just like, there's not a big fancy website and all this stuff.

Spencer Kabelac (43:42)
she's local. That's right. Okay. That's awesome.

Yep. Okay.

Buddy Buck (44:00)
But it's just that nice thing where you can just call her. Matter of fact, I'll just text you her number right now. So for the hat she would want and then a hoodie, just go right through her, dude. She's great.

Spencer Kabelac (44:00)
Right, right.

Yeah.

Sweet.

Yeah, that's awesome.

Buddy Buck (44:13)
Let me see Kristen. So she's done all of Eve's camp t-shirts for like 15 years. So that's how I met her for her softball camps.

Spencer Kabelac (44:19)
Mmm, okay, nice. That's

awesome.

Buddy Buck (44:25)
Boink, there you

go, Kristen. And I think I have a rise in contact too. might as well send you both. Yeah.

Spencer Kabelac (44:32)
And does she have an actual building? I'm looking at the map.

Nice. That's cool. that's near Willost.

Buddy Buck (44:38)
And she can even take something

you might already have and just like imprint on it as well, I think too. So, but they have a ton of stuff to pick from,

Spencer Kabelac (44:43)
Right, that's ⁓

yeah, that's cool. yeah, I'll have to.

Buddy Buck (44:48)
Have you ever thought about pushing all

this stuff back to your channel?

Spencer Kabelac (44:51)
⁓ yeah, I don't know. It's like, yeah, I don't

Buddy Buck (44:54)
or

your new Instagram that you don't have for wrestling or something? Like how committed are you to being at these? You know what I mean?

Spencer Kabelac (45:02)
I mean,

like, for me, it's more I want to help them grow this. I like I'll I give them a, you know, I'll like have them tag me in this. it's like to me, it's like two different audiences. Right. Like it's not I'm not expecting to get clients out of wrestling. Yeah. Yeah. It's more like a kind of my way to give back to them and like help them grow. So, yeah. Like, eventually, I think I could.

Buddy Buck (45:06)
Okay.

Yeah.

This is for fun. Yeah.

Spencer Kabelac (45:27)
I don't know where I would wear a QR code though, for my own thing. I don't know where that would be appropriate to be that, look at me, you know what I mean? Just with my clientele, it might be a little bit of a turnoff.

Buddy Buck (45:32)
for your own pushback for this, yeah.

It should be wrestling association

pays for the gear for you to wear. Like they I'd buy you that shit in a fucking heart. I buy you whatever you want.

Spencer Kabelac (45:47)
a hundred percent. Yeah. And that's, that this will

be like, yeah, like me, basically I'm just going to pitch to them. Like, Hey, I a call with a good friend of mine that is like an expert in all things digital marketing. Like here's some key takeaways that I think we can utilize. Cause they probably already have, I know they have like a t-shirt design, but yeah, it'd be a matter of like, if you can get a QR code on that, that's yeah.

Buddy Buck (46:03)
Yeah.

Yeah, because these guys

that are walking around, are they like wrestling like logoed polo polo shirts or what are they wearing? Just their regular clothes? Just the regular clothes.

Spencer Kabelac (46:17)
Nothing. Nothing right now. Nothing.

This. it's crazy to me. Yeah. There is a

Buddy Buck (46:24)
Everyone that's involved

in that should be wearing the same shit or some version of it, right? It's like even when Ryan and I go on Duval TV shoots and there's three of us now wearing this hoodie and it's like, shit, this is kind of dope, dude. Like, you know, just.

Spencer Kabelac (46:29)
It's a hit and that's.

It's a

missed opportunity for just identifying who we are. And it's, again, it's like they're, these are things like opportunities. They're not thinking of it, right? Where it's like you and I are thinking of this, because we've kind of done it and none of them work in media or anything. They're just wrestling lovers that kind of learn to do it. But what was I going to say?

Buddy Buck (46:55)
Yeah.

Spencer Kabelac (46:59)
Yeah, the branding, the, yeah, there's just a like big opportunity for them, I think. ⁓

Buddy Buck (47:05)
Well, mean, yeah, they could

be handing out wrestling keychain, you know, this stuff is 50 cents here and there. Like, give it to everybody, dude.

Spencer Kabelac (47:09)
Yeah, and I.

I realized one

thing they are sometimes wearing is there's this guy that is promoting a wrestling movie. He made a legitimate feature film. It's called Westbrook. And it just has this Westbrook, a wrestler's story.

Buddy Buck (47:27)
Nice.

Spencer Kabelac (47:34)
logo and so he like this guy is doing a lot of promotions so right now he's kind of like their sponsor and he's made a ton of like sweatshirts hats like wristbands it's kind of like it's it's interesting though because it's like this guy i think is spending so much money on like swag and promotion like i i think he's a little bit like crazy because he's

Buddy Buck (47:43)
Gotcha.

Thank

Spencer Kabelac (47:56)
He's like over promoting

his film and he's still last I asked like trying to get funding like 50 grand more to finish the film. And I'm like, okay, well, so it's an interesting like, guys like a big, big dreamer, really good at promoting, not sure if he's making any money or just promoting the shit out of it. But all that to say, sometimes they're wearing his like Westbrook, a wrestler story sweatshirts.

Buddy Buck (48:05)
Hmm.

Hmm.

Yeah.

Spencer Kabelac (48:20)
because he's like a sponsor, but I feel like they need to start promoting their own stuff a little bit more. So.

Buddy Buck (48:24)
Yeah. Or like

he could pay for this next round of whatever and have like a Westbrook logo. Like, you know, like he's a sponsor, like just he's the only one on there or something. Like if they want to work out some deal, like that'd be great. Then they wouldn't have to pay for it.

Spencer Kabelac (48:33)
Yeah, exactly. Right, Yeah. Because I think there's yeah, there's like

a it seems like yeah, he's right now trying to like, like hitch his wagon to like our vehicle to get the marketing where it's like, but you need to be pushing Washington Wrestling Network to. So yeah, it's kind of like

Buddy Buck (48:55)
Yeah.

Where

you're doing it in reverse. You're just on here with me for an hour for them. Like that's it. Yeah. ⁓

Spencer Kabelac (49:02)
Yeah, this is just passion project for me. But also like these are huge things

that I can pick up for my own business too. Like I need to re-up my business cards. my God. That is amazing.

Buddy Buck (49:11)
Yeah, what they really need is what I just sent you probably. I'll text you the picture of this.

Spencer Kabelac (49:19)
Does it actually smell good? Do they have like BO scent? Like just worked out to... They should get one that smells like a wrestling gym. And then it's just like BO and a little bit of like ass. Yeah. Anytime I go to one of those and I'm around like sweaty wrestlers, I'm like, I'm reminded of like how unaware I used to be of how I smelled. But...

Buddy Buck (49:21)
⁓ it actually smells really good. I'm just like at a wrestling match. This would be funny. ⁓ island breeze, dude. Island breeze. Yeah.

It'd be hilarious.

you

That's so funny, dude. Let me see. yeah,

you know, big stickers, little stickers. Kids love stickers. Like the smartest thing would be like, did they allow water bottles in this place?

Spencer Kabelac (49:46)

Yeah, that's freaking awesome. Yeah.

Inf.

Yes. Yeah, it depends on the venue.

Buddy Buck (49:57)
You get like something just simple.

You just do the logo and the QR code and it's small enough on AA Designs for the water bottles. And when you're handing them out, when they walk in and be like, hey, it's for your water bottle. Or just walk up to people with, look at the water bottle and see if there's space on it and be like, here, I saw you had a water bottle. You know, and then it's like very intentional. Like this is where it's supposed to go. Cause like that's how the whole little buddy sticker started was, ⁓ I bought like a couple.

Spencer Kabelac (50:05)
then you're multiplying, put it on your water.

Yeah.

Yeah, and then like

There could also be like on your

to your point. There could be, I think that could be like free swag because we're trying to get it out there because it is like giving ourselves like more billboards. Another thing is like have something a little bit cooler, like a key chain or whatever without breaking the bank for them. Cause they all, I think they're making money, but not a ton right now. But if there's some giveaway, make them subscribe or post or like, like,

Buddy Buck (50:43)
Yeah.

Spencer Kabelac (50:48)
Then it's like, hey, do a little marketing for us, then we'll give you this free thing. Yeah, so I think that's a huge opportunity. Just all sorts of cool. Because yeah, swag and merch, ⁓

Buddy Buck (50:50)
Yes. Yes.

Let's see if I can find the pricing really quick.

Yeah,

here's the pricing to see, can see this for general. So this was 30 stickers. Those are the teeny tiny little water bottle ones, 30 bucks, know, buck a piece, call it whatever. ⁓ And they're all like die cut. These are 70 cents. They're less. But then once you have that logo in there, then they can just, you know, they can order whatever key chains all off the same logo pretty much.

Spencer Kabelac (51:06)
Yep.

Okay.

And it's, yeah. So it's like they couldn't. Yeah. I don't.

That's not nice. That's not bad.

That's cool. And then what is this sticker mule or is this AA designs? Ooh, RMV, nice.

Buddy Buck (51:31)
⁓ that's sticker mule. This is where I get everything else. The key chains, the stickers.

This is when I did his rebrand. ⁓ cause I ha I don't know if you even know, I paid someone on Fiverr to work with his old logo. And I went through like three designs with my Fiverr person. And then I presented this to Ryan and he's like, done. I love it. So I'm like, okay, sorry. Ordered him a starter kit of stickers. But, ⁓

Spencer Kabelac (51:39)
Yeah.

sweet okay

It's yeah, that's amazing. That's so cool.

Buddy Buck (51:58)
And

what's crazy about this and this is like, I'm way OCD is like I had a water bottle and I only had a certain amount of space or it was on my CD or something. And I literally went with the ruler and I measured the space and I plugged it into sticker meal and it made it exactly literally for that space. So you can get real, real nerdy with it, bro. Anyhow.

Spencer Kabelac (52:07)
huh.

Wow.

That is awesome.

I need to spend some time on all these sites and fiddle around.

Buddy Buck (52:21)
Oh yeah, JC. But it's

a good gift idea to Spencer for like this, like my general contractor, Carl, who does everything for us. He doesn't do this. I redesigned his logo, got it all cleaned up. Cause a lot of these logos are like fuzzy and gross and there's old and that people don't care. So I can take that, send them to my, I have a different fiber guy to do like a refresh on a logo, just to clean it up and get better, like PDFs and JPEGs and all that. Um, so if you need any of that too, um,

Spencer Kabelac (52:29)
huh.

Right, right.

Okay.

Buddy Buck (52:49)
That's where I ordered this frame post of Spencer and I's first collaboration tag. That's funny. It's just legit. 70 bucks. was this old like eight seventies, like gold frame, like font, funny ass gold frame. And it had our tweet in it for our Instagram post. But anyway, yeah, can just buy shit in here all the time. Yep. Big fan of the meal, dude. So yeah, buddy.

Spencer Kabelac (52:55)
Wait, really? that's awesome.

huh.

that's awesome.

this is cool. All right, well, sweet. appreciate. Big fan of

the mule. Yeah, no, you got me lost to think about it. And you said there's so you're recording this, right? OK, yeah, and then I'll wait for it to upload because I was like, I'd love to like.

Buddy Buck (53:18)
Big fan of them.

Creators and Guests

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Producer
Brett K Moore
Brett K Moore is the founder of Podcast Network and co-founder of Apex Podcast Co
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Producer
Mike Partners
Mike Partners is a producer and entrepreneur.
EP1 Spencer Kabelac: Creative Marketing Ideas